Thursday, April 18, 2013

Make Up For Ever launches new products at The Makeup Show NY!


MAKE UP FOR EVER HOSTS KEYNOTE SPEAKERS GINA BROOKE & MATHU ANDERSON, OFFERS INTERACTIVE WORKSHOP AND FEATURES NEW AQUA SHADES AT THE MAKEUP SHOW NYC IN MAY 2013


Leading Professional Make Up Brand Serves as Diamond Sponsor of the Leading Industry Trade Show for the Fifth Consecutive Year

New York, NY (May 2013) – MAKE UP FOR EVER will once again serve as The Makeup Show NYC’s Diamond Sponsor for the fifth consecutive year. The brand will be located on the second floor, at Booth #2A12 throughout the two day event on May 5th & 6th, where MAKE UP FOR EVER’s full product assortment of 1,600 skus including iconic professional-only items and special effects products will be on display and all attendees will enjoy 40% off of purchases. The MAKE UP FOR EVER NYC Academy will also have a dedicated space located at Booth #A5, where Pros can learn more about the program and get information on how to apply for upcoming semesters.

MAKE UP FOR EVER is thrilled to be working with Gina Brooke and Mathu Anderson, who will be delivering the following inspirational keynotes:

 “Iconic Artistry” with Gina Brooke: Gina’s diverse experience in the industry and her passion for creating iconic beauty over passing trend has cemented her as the go to artist for incomparable names in the industry like Madonna, Steven Klein, and David LaChapelle, to name a few. In this special session, she will offer her perspective on the makeup industry as well as useful advice to help elevate any artist’s career to the next level. The stories and information Gina has to share will give guests insight and incentive on developing a personal makeup style and paving the path to success.

 “Humanizing Glamour: The Art of Transformation” with Mathu Andersen: This inspirational session will delve deep into the world of transformative make up. Known for his incredible work with celebrities like RuPaul, Gwen Stefani, Janet Jackson, and Christina Aguilera, Mathu will to take you on an exciting journey, explaining and demonstrating what transformation in makeup means to him. He will help push creative boundaries, inspiring guests to look at the human face in new ways and celebrate the power of makeup.

The Makeup Show NYC will also be offering an interactive seminar sponsored by MAKE UP FOR EVER entitled “Understanding Color Theory and Color Correction” with Lijha Stewart, where she will demonstrate the importance of color theory applied in beauty, customizing colors for clients, and developing the eye to see how color theory applies to all aspects of your work. Additional Main Floor Seminars sponsored by MAKE UP FOR EVER include Sunday’s “The Art of Contour” with Lijha Stewart and Monday’s “Creating Beauty: Color Impact” with Jenn Karsten.

Additionally, MAKE UP FOR EVER will be debuting 12 new shades to the Aqua Range including new Aqua Rouge, Aqua Lip, Aqua Cream, and Aqua Eyes. Attendees will be treated to a 50% discount on two Spring Color Trend Kits featuring the Aqua range, plus additional 50% discount specials featuring existing products.

For more information on MAKE UP FOR EVER Pro, please visit www.makeupforeverpro.com.

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